No products in the cart.
The Business of Craft
A story of the metamorphosis of business practices.
The previous process centred around the demands and wishes
of the sellers and the middlemen. This process was heavily driven
by middlemen, they acted as a buffer between the sellers and the
artisans. The resultant of the greed of the middleman and the
seller led to degradation in the quality of the product and the
lesser amount of money reaching in the hands of the
women artisans.
Sure campus at Bijrad village
The process took a change for good with the arrival of SURE. They provided the much-needed protection to the wages of the women. They also brought in designers and craft experts from various parts of the nation and provided them with skill development training. They broadcasted the work of artisans through various exhibitions, brand connection and tourism-based activities.
This is the third metamorphosis. This is one was aided by NABARD; they brought their expertise and connections. The company Thar Artisans Producer Co. Ltd. is owned by seven hundred and seventy-seven Artisan Shareholders.
They are being provided handholding support by NABARD and SURE. The women are understanding the requirements season by seasonal basis. They have an open and democratic process, and the designers, sales team from SURE, and market research experts from NABARD provide a wide picture and forecast to the women. The women understand these processes and take a decision on the same.
